23A – Your Venture’s Unfair Advantage

The 10 resources I've identified are listed below. A VRIN analysis is conducted for each item.

10 Resources
1. Land - Land is intrinsically valuable and is increasingly more difficult to obtain in growing areas
2. Updated Equipment - Acquiring equipment is one of the main startup costs involved with starting a gym. Getting the best quality equipment will be a noteworthy expenditure
3. On site trainers - Offering the best training oriented services to customers will boost retention
4. On site nutritionists - Clients can learn how to train optimally by interacting with nutrition professionals
5. Cost cutting strategies - Finding a way to cut costs in order to offer all of these luxury features at a reasonable rate to customers will be important. If done successfully it will pay great dividends
6. Expansion strategies - The gym is projected to grow at a certain rate based on proposed strategies
7. Stretching resources - A dedicated stretching area will satisfy and please customers
8. Basketball courts - A great perk to boost the value of the facility
9. Tennis courts - An additional great perk to boost the quality of the facility
10. Swimming Pool - Completes the facility and makes it effectively a one-stop-shop fitness factory

Top Resource
Since the project's core competency involves large spaces, land is the most important resource to this endeavor.

Comments

  1. Hey Michael,
    I like how you chose your resources primarily based on the product/service you are trying to sell. It gives us a good idea of what you specifically value about the gym that you are trying to start up. It helps give your potential business an identity. I really like your ideas of improving or upgrading the equipment compared to other gyms as well as attempting to cut costs to benefit your customers.

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